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About Us
Fetcher Media, a DBA of Gabriel Media Group Inc, is committed to being a cost effective, non-exclusive, global distributor of specialty content, TV series / episodes and independent titles as retail DVD direct to the consumer.Fetcher Media manufactures titles on demand and ships from Chicago, Illinois driving sales for US and North American distribution of foreign titles. Additionally, we provide a way for Asian, Latino and European broadcast content to be monetized into retail DVD sales to their US and North American audiences.
Fetcher Media is also a committed partner to independent filmmakers. We provide both one-stop distribution services, as well as targeted online marketing to drive sales of their films, while allowing them to keep ownership and autonomy of their content. We are able to ship these titles anywhere in the world.
Fetcher Media also works as a re-seller for existing media libraries, whose catalogs may include specialty content. Typically, such content is costly to distribute in traditional channels; however, our on-demand manufacture model is highly effective in selling long-tail titles.
By combining these unique markets within the searchable Fetcher Media website, we are able to leverage kindred niche market buyers and drive sales across all of our retail content.
Our Core Team
Lauralyn Farwell
Fetcher Media PresidentFarwell has a background in film production and has worked in the media industry for over 20 years including producing TV for NBC and cable networks, commercial and corporate, as well as working in business development for Fortune 500, middle-market and interactive agencies. Combining this background and a passion for helping independent and specialty content find distribution to targeted markets in the US and North America, Farwell spent 3 years creating a manufacturing supply chain and online front end to provide the unique solution that is Fetcher Media. Based in Chicago Illinois, Farwell continues to create strategic alliances and partnerships in media, web development and digital platform industries that will position Fetcher and all of its content partners with additional monetization channels in the fast changing digital environment.
Lenny Urbanowski
Chief Technology OfficerArmed with the technical chops necessary to make all of Fetcher Media’s dreams into reality, Lenny conceptualized and built this web site from the ground up. The site was constructed with a strong emphasis on being SEO friendly, standards compliant and extensible. In addition, it is fully integrated into our order production and fulfillment system. This allows orders to be automatically submitted for creation and tracked by our customers. Lenny has over 10 years experience with server/ network administration, programming, user experience planning and information architecture. He also has extensive experience with almost every popular web technology including but not limited to: XML, XHTML, HTML, CSS, PHP, ASP, Ruby, Java, Android, Cocoa, Obj-C, C, Perl, JavaScript, ActionScript, Flash, MySQL, MSSQL, PostgreSQL, Linux, Unix, OSX Server, Windows Server, Apache, Lighttpd and IIS. He has built and maintained numerous web sites in his career from Fortune 500 companies and large non-profits, to small web startups and "mom-and-pop shops" that are just trying to break into web marketing for the first time.
Joe Orlandino
Chief Marketing OfficerWith over 30 years of experience in marketing and management, Joe Orlandino has assisted clients in structuring effective ROI solutions for their marketing needs.Utilizing Integrated Marketing Communication (IMC) strategies with a strong emphasis toward online visibility and commerce, Joe has developed successful campaigns for clients ranging from Fortune 500 companies to new business launches and brings his knowledge and passion for film to driving sales for Fetcher’s online marketing campaign into targeted market channels. Orlandino is also the organizer of the 600-member Chicago Media, Marketing &Advertising Professionals.
Jessica Popov
Director of Social Media MarketingWith years of experience in marketing and leveraging new trends in Social Media, Jessica brings an essential component to Fetcher Media marketing by reaching targeted audiences and communities interested in specialty content, documentaries, TV and Indie Films through Blogs, Vlogs, Twitter, Facebook, Linked In, TumblR, YouTube and so on and so on. Jess is our resident Social Media Guru.